Your role

Mission of Job

Responsible for all Franchised Boutiques Business and Management. Get the directives from HQ and implement the guidelines locally by collaborating closely with the Sales Managers and Retailers. Intervene locally as a retail expert to enhance sales performance of franchised boutiques and increase the standards in terms of quality on all aspects of Chopard “Passion for excellence”. Such intervention is combined with CRM activities. (exhibition / VIP dinner, etc…)

Main Responsibilities

• Boost Franchised boutique performances
• Give support and training in the different areas of expertise:
• Sales technique,
• CRM,
• Technical training on all Chopard product segment,
• Operation Procedures
• Merchandising (core ranges),
• Visual Merchandising / zoning.
• Set up a specific action plan for each franchised boutique visited

ACTIVITIES

I) Intervention preparation and planning

• Review with the Sales Manager the existing situation based on:
• Team members profile
• Sell-out performance over the last three years with detail per product segment
• Stock analysis (core range and exceptional pieces) per product segment
• Activity plan for the year / budget
• Boutique zoning (involve the decoration department if needed)
• Past visit report in sales force
• Mystery shopping past results and action plan
• Ahead of each visit:
• Set concrete objectives, and establish a detailed planning
• Share objectives and planning with the partner representative / franchised boutique manager

II) Franchised boutique visits

Regular visit / field coaching with a period of 2-3day of each boutique to enable a detailed review and improvement of each operational point. Getting to know each staff is also crucial to understand the lever to boost the performance

• Operations
• Ensure that all aspects of the Boutique Charter are known from all staff and respected (from staff uniform and grooming to all steps of the Chopard Sales Ritual)
• Review and improve the daily operation process
• Support for the new boutique opening
• Customer Relationship Management
• Review with the partner their existing database and its segmentation.
• Review the client data acquisition tactic on the sales floor.
• Organize two types of trainings:
• Product training (existing products, on-going)
• Sales technique training
• Ensure that the boutique portal and PSP are accessible, trained, understood and actively used by all staff
• Review with the team the decoration and zoning guidelines and ensure together with the team a perfect implementation
• Finally, create with the boutique manager an action plan for each staff (area of the sales ritual to specifically work on) to be reviewed after one month and three months. This will be shared with the Sales Manager to ensure a lasting implementation and stored in salesforce.

III) Support Chopard main events

• Support the Chopard team for Corporate / Cooperate Events e.g. Cannes

Your Profile

• Degree holder with minimum 8 years' relevant experience with at least 3 years in retail management
• Change management experience preferred
• Experience in luxury brands and retail operations preferred
• Sound knowledge in watch / jewellery is a must
• Strong business acumen and entrepreneurial sense
• Sharp leadership and people management skills
• Excellent presentation, communication and interpersonal skills
• Good analytical, organization and problem solving skills
• Proficiency in computer literacy, especially MS Excel and CRM system
• Highly-motivated and self-starter
• Independent, reliable and adaptable
• Language: Excellent written and spoken English and Mandarin
• Frequent travel is required